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ShopMax approached us to completely redesign their outdated e-commerce platform. The existing system was slow, had poor mobile experience, and lacked modern features that customers expected. We built a blazing-fast, mobile-first e-commerce platform using Next.js and modern web technologies. The new platform features real-time inventory management, advanced search with filters, seamless checkout process, and personalized product recommendations powered by AI.
The main challenges were migrating thousands of products from the legacy system without downtime, integrating with multiple third-party services (payment gateways, shipping providers, CRM), and ensuring the platform could handle high traffic during sales events. Additionally, the client needed to maintain SEO rankings during the migration.
We developed a phased migration strategy that allowed the new platform to run alongside the old one. Using Next.js for server-side rendering ensured excellent SEO performance. We implemented a robust caching strategy with Redis, used Cloudflare CDN for global content delivery, and built a custom admin dashboard for easy product management. The checkout process was optimized to a single page with autofill capabilities and multiple payment options.
200% increase in mobile conversion rate
65% faster page load times
150% increase in average order value
40% reduction in cart abandonment
300% improvement in SEO traffic
99.9% uptime during peak sales events
Machine learning algorithms suggest products based on browsing history and purchase patterns, increasing cross-sell opportunities.
Lightning-fast search with auto-suggestions, multiple filters, and faceted navigation for better product discovery.
Streamlined checkout process with guest checkout option, autofill, and multiple payment methods including digital wallets.
Live inventory tracking across warehouses with automatic stock level updates and low-stock notifications.
Fully responsive design optimized for mobile shopping with touch-friendly interfaces and mobile payment integration.
Server-side rendering, image optimization, lazy loading, and CDN integration for lightning-fast performance globally.
"The new platform exceeded our expectations. Sales increased by 150% in the first quarter, and customer feedback has been overwhelmingly positive. The team's expertise and attention to detail made the entire process smooth."
Sarah Johnson
CEO, ShopMax Retail Group